PIRA LABS

The founders

No intermediary between
who understands and who delivers.

CEO · INSPIRA

Gabriela Aguiar

Gabriela opens paths that were not yet on the map. Nearly a decade building active ecosystems inside and outside Brazil — through Plug and Play, German Accelerator, Web Summit, South Summit.

MBA professor at FIAP, startup mentor at FGV Ventures, member of the Angel Investor Club. Studying AI at MIT.

She arrives with real repertoire: she knows what works in the global ecosystem, what has not yet reached Brazil, where the connections are that the client alone could not reach in years.

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INSPIRA

"I don't arrive with a ready-made solution. I arrive with the question that reframes the problem and with a view of what is coming in the global ecosystem before it reaches the client."

TRANSPIRA

R$16M to R$163M in 24 months

Margin from -64% to +15% in 6 months at Diageo, without increasing revenue (79 pp)

600 people and 100 suppliers coordinated

Legal sector: a week of 10 people replaced by 4 cycles of 8 hours

All results are pre-AI.

Co-founder · TRANSPIRA

Celso Gama

Celso enters when the operation needs someone who has seen this before. The results below are scars of real execution, not a consultant's resume.

He knows where to put technology and where to put people because he has made mistakes in both. These results came from judgment calibrated by real consequence. Technology came in later as an amplifier.

Specificity is credibility. Not "we improved the margin" — it went from -64% to +15% in six months at Diageo, without increasing revenue, plugging where it was leaking.

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