There is a moment when transforming is still a process, not a crisis.
Where businesses find propulsion to new heights.
Pira Labs is a Brazilian boutique of Creative Business Turnaround for service businesses that need to act before the window closes.
Understand the methodWhen the operation starts costing more than it should
In six months, 79 percentage points of margin recovered without increasing revenue, in one founder trajectory evidence. The problem was exactly where nobody was looking. That kind of signal is what Pira Labs finds before recommending any solution. Five signals of when the model starts showing its cost:
The business grows, but the margin disappears. Effort increases, results stay the same.
Every important decision goes through the founder. The team waits.
The operation only works because some people do what isn't their role.
The company adopted AI. The result was accelerating the noise that already existed.
In AI-powered searches, auto-generated lists and market recommendations, the company doesn't appear — or appears incorrectly.
If you recognized more than one, keep reading.
The method
Three moves. Three phases. Not a metaphor. That is how the business moves.
INSPIRA
When you stop solving the wrong problem.
The diagnosis. Six layers in sequence, converging into integrated synthesis with human approval at each step. No recommendation before all readings are integrated. Gabriela Aguiar leads. The result is the real problem named, the route drawn, and the next step defined.
See INSPIRA →TRANSPIRA
When right work replaces too much work.
The execution. It happens inside the client's operation, with the team that will operate afterwards. Redesigns the relationship between work, value, technology and governance. Pira Labs does not leave when the deadline ends. It leaves when the agreed results are verified. Celso Gama leads.
See TRANSPIRA →When clarity arrives, the rhythm returns. The business decides. The company grows without constant improvisation. That is RESPIRA. A state, not a product.
Want to start with a closed scope and defined timeline? Oxigênio IA Search diagnoses how your company appears in AI engines. Fast R$3,500 · Full R$5,300. Delivered in up to 5 business days.
Learn about Oxigênio →What real operations taught us
Not shelf theory. This is what we learned by making mistakes, correcting course, and delivering. Three founder trajectory evidences, before Pira Labs as a company:
R$16M → R$0M
pre-AI
Restructuring of the activation and events area of a multinational agency. Two years of redesigned operations culminated in coordinating 600 people and 100 vendors for a major technology brand's global sponsorship at the Rio 2016 Games.
-64% → +0%
pre-AI
Advertising account of a beverages multinational, served by the agency where Celso led operations. Process and metrics review recovered 79 percentage points of margin in 6 months, without increasing revenue.
400h → 0h
post-AI · human supervision
High-volume legal operation. Well-applied AI supervised by humans freed capacity worth R$160k in additional monthly billing with the same team the client already had.
The first two came from process redesign, before the current AI wave. The third came after, with AI applied and human supervision. In all of them, results came from looking where nobody was looking.
Faísca · the entry point
Short-engagement programs that teach, awaken or provoke before any larger commitment. Three groups, seven products.
Group 1
Fast entry: fixed price, no friction
Imersão em IA (R$7,100) · Oxigênio IA Search (R$3,500/R$5,300) · Pocket do INSPIRA (R$3,900)
Group 2
Authority and relationship
Talks · Workshops
Group 3
Selective offering
C-level as a Service · Faísca Jurídica
Pira Labs is a boutique by choice, not by stage. Each project has Gabriela and Celso from diagnosis to delivery. No intermediary layer between the person who understands the problem and the person who solves it.
Nearly a decade connecting global organizations in technology, innovation and executive education. More than 25 years of operations in multinationals. The combination is not common. It is what sustains every decision.
Meet Gabriela and CelsoQuestions from those arriving now
How much does it cost to work with Pira Labs?
Each project is sized individually. Entry products have public pricing: Oxigênio IA Search Fast R$3,500 / Full R$5,300. Pocket do INSPIRA R$3,900. Imersão em IA R$7,100. For INSPIRA and TRANSPIRA, the investment is defined after the first conversation.
How long does it take?
Depends on the product. Oxigênio: up to 5 business days. Pocket do INSPIRA: a single 1.5h session. Imersão em IA: 3 sessions, 5.5h total. Full INSPIRA: 4 to 6 weeks. TRANSPIRA: 2 to 6 months depending on scope and configuration.
What if I don't know exactly what I need?
The first conversation is exactly that. No commitment. We help name the problem before proposing any solution.
How does the first contact work?
You send a message through the form. Within 2 business days Gabriela and Celso respond. Initial conversation of 30 to 45 minutes. If it makes sense for both sides, a proposal within 5 business days.
Do you work with international companies?
Yes. We work in Portuguese and English.
There is a next level for your business. What stands between you and it, we discover together.
Initial conversation, no commitment. We respond within two business days.
Inspira. Transpira. Respira.
We unlock the next level.